Portfolio: Illustration & Concept Design by Seda Akgun

Welcome to my world — where art, design, and storytelling come together.

Each piece you’ll discover here reflects my journey as an artist, illustrator, and designer, blending imagination with craftsmanship and emotion with precision. My work celebrates the beauty of form, texture, and story — from architectural concepts and hand-painted illustrations to product and surface designs that transform everyday spaces into living art.

I invite you to explore the heart of my creative process and see how ideas evolve into tangible, timeless visuals.

Click here to download my latest Portfolio

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Work With Me on Your Preferred Platform

If you’d like to collaborate through a trusted freelance platform, you can also hire me directly via:

👉 Upwork or Fiverr

Or another option would be;

Contact me directly through my Contact information :).

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You can buy some mentioned products on my marketplace shops on

ETSY, and EBAY,

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For Pattern Design and Fabrics, please check out my Spoonflower shop:

SEDA'S SPOONFLOWER SHOP

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Handcrafted Illustration — Stories in Watercolor & Ink

Each illustration begins with a single moment of inspiration — a fleeting feeling, a piece of architecture, or a scene from nature. Using gouache, watercolor, and ink, I bring life to ideas through a blend of realism and expression.

“Every brushstroke carries emotion — a dialogue between imagination and paper.”

An original watercolor and gouache painting on 300gsm cold-pressed cotton paper, sealed and signed with a certificate of authenticity. This one-of-a-kind artwork captures the delicate charm of a tufted titmouse perched on a branch — a moment of stillness, light, and quiet emotion. The fine detailing and soft color transitions reveal the intimate poetry of nature, where simplicity meets depth.

Hand-Drawn Creations — “Tiny Wonder”,  an original watercolor and gouache painting on 300gsm cold-pressed cotton paper, sealed and signed with a certificate of authenticity.

These works are available as fine art prints and originals, crafted on 300gsm cold-pressed paper, scanned at 300 DPI for publication or collectors.

Surface & Product Design — Turning Art into Object

My Surface Design Collection translates hand-painted textures into tangible products. From textiles and wallpapers to stationery and décor, I transform watercolor and gouache patterns into modern, livable art.

Themes include:

• Botanical & Wildlife Motifs (Wildlife Collection)

• Abstract Harmony (Kaleidoscape Series)

• Minimal Modern Geometry (Linea Studio Line)

Each pattern is carefully digitized for repeatable printing, ensuring artistry meets functionality for fashion, interiors, and lifestyle brands.

Hand-painted textures blend into dynamic textile compositions — from cushions and tableware to art prints and décor — turning emotion into design. The collection celebrates how color, rhythm, and form evolve into living art.

Kaleidoscape Pattern Design,  A watercolor and ink exploration of change, flow, and emotional transformation. Each pattern captures the beauty of movement through color, symbolizing growth and harmony.

A nature-inspired watercolor and digital composition transforming illustrations into tangible lifestyle products. Designed by Seda Akgun, this pattern celebrates the connection between art, emotion, and everyday living — now available on fabrics, wallpapers, and décor through Spoonflower.

Wildlife Pattern Design — From Art to Object

Artwork Title: Wildlife

Tool: Procreate, Adobe Photoshop

Medium: Watercolor Paper

Year: 2024

Artist Note: I wanted these designs to carry emotion and movement, not just pattern. The flowing botanical forms and balanced color palettes bring energy and warmth to the spaces they inhabit. Every piece — whether a pillow, curtain, or wall print — becomes a fragment of art woven into daily life.

For me, this process is a dialogue between imagination and material — turning a creative idea into something people can touch, feel, and make part of their world.

This collection celebrates natural rhythm and wildlife harmony, bringing organic movement and color into interiors and products. The design is available on Spoonflower, where it can be produced on wallpapers, fabrics, and home décor products.

(Insert the Wildlife mockup image here — ideally centered and framed similar to your Kaleidoscape layout)

Available Applications:

• Wall Art Prints

• Textiles & Fabrics

• Wallpaper & Home Décor

• Stationery & Gift Products

In Partnership with Spoonflower

All pattern designs from the Surface Design Collection — including Kaleidoscape and Wildlife — are also available through Spoonflower for printing on a variety of materials and home décor items. This partnership allows each design to come to life through custom-made, eco-friendly products that celebrate individuality and artistry.

Architectural & Concept Visualization — The Poetry of Space

Architecture has always been a silent companion in my art.

I capture the soul of structures — their rhythm, form, and the stories they tell. Every concept visualization blends perspective drawing, material texture, and atmosphere, bridging art and spatial design.

Key Projects: The Market – an expressive rendering of communal space

London Façade Series – architectural sketches with emotional undertones.

My goal is to make buildings feel alive — each with its own breath, history, and story.

Architectural Landmarks — Illustrated World Icons.

This hand-drawn and watercolor-illustrated series celebrates the world’s most iconic buildings — from the Eiffel Tower and Big Ben to the Sydney Opera House and Hagia Sophia. Each piece blends precision in architectural detail with a light, storybook style, capturing the emotional presence of global landmarks. The collection reflects how architecture connects people, memories, and cultures through time.

You can find this collection's pieces to buy in my www.designbyseda.com shop in the Architectural print category, where you are able to find also other design collections of other cities illustrated with other styles.

Important Note: Please keep in mind that all my collections are continue to grow over time, so make sure you keep checking out my shop for new illustrations and their collections.

You can follow my newsletter or my Instagram Profile for news about new products, illustrations and Collection news.

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Idea Generation & Conceptualization for Product Development.  These conceptual illustrations represent the first stage of my creative process — where imagination meets structure. Each drawing captures the bridge between storytelling, design, and market-ready ideas. Through visual experimentation in Procreate, Sketchbook, Photoshop, and Illustrator, I explore forms, emotions, and narratives that later evolve into physical products, prints, and collectible art.

PINK SHOP – CA — Architectural Digital Illustration & Concept Visualization.

Created as a visual memoir for a beloved neighborhood shop in California, this illustration preserves the warmth and nostalgia of a family-owned space. Through Procreate, I blended soft digital strokes and natural color tones to highlight the shop’s character, evoking emotion, memory, and the beauty of everyday architecture.

THE MARKET — Architectural Digital Illustration & Concept Visualization.

Inspired by nostalgic neighborhood markets, this digital artwork captures the warmth and memory embedded in familiar facades. Using Procreate, I combined gentle watercolor textures with architectural detailing to evoke the charm of local culture and timeless community stories.

Sculpted Collections — Design in Three Dimensions

Working with wood, clay, linen, plaster, and brass, I create sculptural wall pieces and lighting designs that merge craft and concept. These pieces explore texture, light, and organic form, giving interiors a living energy.

Upcoming Collections: Nature Forms — clay and brass wall sculptures.

Tactile Wall Art Series — combining linen and carved wood frames

Illuminated Reliefs — merging light, pattern, and architecture

Each piece is handmade and designed for limited-edition release under Design by Seda.

Product & Material Design — Sculpted Collections.

Exploring the intersection of art and design, these handcrafted pieces combine wood, clay, and plaster to create dimensional wall sculptures, relief panels, sconces, and décor objects. Each design embodies natural forms and tactile storytelling — merging craftsmanship with contemporary aesthetics.

 Interior Design Concepts — Where Art Meets Space

Through my design studio THEHAUSS, I extend my artistic process to full-scale interiors — crafting environments that feel like art you can live in. From space planning and material selection to art integration, I approach each project as a personal narrative between the client and their space.

Focus Areas:

• Residential Design

• Boutique Commercial Spaces

• Art-Integrated Interiors

“I see every space as a canvas — every wall, light, and color as part of a greater composition.”

Design Concepts for Interiors and Products — every project begins with a story. Each concept board blends mood, color, and texture with curated product selections to visualize complete spaces that feel cohesive and artfully balanced. From concept to sourcing, each design translates emotion into form.

Material Selection & Data-Driven Design — every design begins with meticulous research and precise material curation. This process integrates tile and surface recommendations, vendor analysis, and color harmony studies to ensure both beauty and performance. Example shown: Original Mocha LLC — Restaurant Tile Recommendation.

 Each concept blends productivity with visual storytelling, balancing function, flow, and emotion through detailed mood boards, lighting layouts, and material palettes designed for refined commercial spaces.

Commercial Interior Design — Functional & Aesthetic Harmony.

Each concept blends productivity with visual storytelling, balancing function, flow, and emotion through detailed mood boards, lighting layouts, and material palettes designed for refined commercial spaces.

Residential Interior Concept Design — blending mood, architecture, and lifestyle into cohesive visual experiences. Each concept combines floor plans, material palettes, and renderings to bring personality and purpose into every space.

AI & Artistic Process — Technology Meets Human Touch

I embrace AI-assisted creativity not as a replacement, but as a partner. By blending digital tools with traditional art, I can prototype faster, visualize ideas, and push boundaries, while preserving the handcrafted essence that defines my work.

Exploring the harmony between AI precision and human artistry — these hand-finished illustrations merge digital innovation with the warmth of traditional brushwork, creating expressive, one-of-a-kind animal portraits that celebrate emotion, color, and imagination.

Creative Vision

My mission is to build a bridge between art, design, and emotion — to create visuals that tell stories and evoke feeling. Whether it’s a sketch, a sculpture, or a space, every project begins with curiosity and ends with connection.

“Art is not about decoration — it’s about meaning, emotion, and memory.”

📍 Based in: Raleigh, North Carolina

Portfolio: www.designbyseda.com

Studio: www.thehauss.com

Email: meet@designbyseda.com